Will Apple’s new fitness service make Peloton pedal faster to stay ahead?

In 1984, it came for the personal computer. In 2007, it changed the way consumers used cellphones. In 2015, it strapped technology to our wrists. Now, in 2020, Apple, Inc. (NASDAQ:AAPL) is taking aim at personal fitness. Given its track record of disruption and innovation, this trillion-dollar company will likely remain the apple of many investors’ eyes.

Apple’s primary rival in this space is Peloton, equally known for its high-tech exercise bikes and catalog of live and taped instructor-led fitness classes — a newfound competitor Apple seems motivated to undercut. How will Apple do that? The answer is in the hardware … or lack thereof.

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