Open now? Open later? As debate rages about restarting economies, one critical element is absent from discussion. The predictor of our success or failure will have less to do with when businesses open their doors and more to do with how often people open their mouths. Decades of research suggest that the heart of a high reliability culture is immediate peer accountability.

Six sources of influence that shape human behavior include:

  1. A compelling moral frame
  2. Deliberate practice
  3. Peer and leadership pressure
  4. Social support
  5. Scorekeeping
  6. Environmental cues, tools, and resources

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