Variety: Beyonce Teams With Peloton for Multi-Year Partnership Benefitting HBCUs

Beyonce standing in a fitness top against a gray background
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Beyonce and the popular fitness platform Peloton have announced a multi-year partnership “rooted in the celebration of music — a central component of the Peloton class experience — and pro-social initiatives.”

The launch of the collaboration with Beyoncé —  the most requested artist by Peloton’s global community of more than 3.6 million members, according to the announcement — is commemorating Homecoming season, the annual fall celebration for students at Historically Black Colleges and Universities (HBCUs) that honors tradition and legacy. While most of this year’s Homecoming festivities shifted to virtual celebrations due to the global pandemic, Beyoncé and Peloton worked to create a series of themed workout experiences to help extend Homecoming to Peloton members via classes across multiple fitness categories, including indoor cycling, running, strength, bootcamp, yoga and meditation.

Read the full story at variety.com

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