How do you influence people to get them to agree with you? Robert Cialdini, author of “Influence: Psychology of Persuasion,” has been studying the science to figure out what makes people say “yes.”
Throughout time, from Aristotle to a much more recent Dale Carnegie, humans have been asking – how exactly can we influence those around us? Arizona State University Professor, Robert Cialdini, says the key is mentioning one word – “advice.”
“It turns out if you change one word, and instead of asking for that person’s ‘opinion,’ you ask for that person’s ‘advice,’ they take a step towards you,” says Cialdini.
Read more at CNBC.
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